About Bonanza
We're building the future of financial wellness, one habit at a time.
Our Mission
Bonanza exists to help people build better money habits—not through willpower, but through systems. We believe financial progress comes from understanding behavior, providing the right feedback at the right time, and creating structures that reinforce good decisions.
Our Vision
We envision a world where everyone has the tools and knowledge to build lasting financial wellness. By combining behavioral finance principles with modern technology, we're making financial progress accessible to everyone, regardless of their background or financial knowledge.
Our Values
- ✓Behavior-first design: We design for motivation, habits, and results—in that order.
- ✓Transparency: Clear, honest communication about money, fees, and how we operate.
- ✓Accessibility: Financial wellness shouldn't require a finance degree. We speak plain language.
- ✓User empowerment: You own your data, your decisions, and your financial future.
Our Story
Bonanza was born from a simple observation: traditional financial apps focus on tracking and budgeting, but they don't help people change behavior. We set out to build something different—a platform that understands how habits form, how motivation works, and how to create lasting change. Today, we're launching first in Colombia and the United States, building with early users to create the most effective financial wellness platform possible.